It all started with a viral video. For the One Club Atlanta Creative Boot Camp we were given a case study that asked us to create a viral video to promote Champion sports wear as a fun energetic brand that celebrates every day people as champions. Inspired by corny workout videos from the 80's and their overly intense instructors, we made TECHNO THIGHS, a hilarious viral video that featured an over-the-top workout instructor and crazy dance routines.
We took it a step further with a 360 campaign based on the viral video that pushed the message that you don't have to be intense to be a champion by ironically using cliché workout phrases and intense promotion. The campaign featured print ads and a microsite that allowed users follow the cast of the original viral video and watch live workout sessions or find the group and do funny workouts with them in person. The microsite also had a mini game and provided users the opportunity to post their own funny workout videos.
One Club Atlanta Creative Boot Camp- First Place
Art Direction + Copywriting- Benjamin Howard
Get Your Game Face On
Ford Motor Company had the opportunity to sponsor three NFL Games that would be held in London, England at Wembley Stadium.
To promote Ford's sponsorship we created the Game Face campaign. The campaign is focused on uniting American and British fans through the universal language of Game Face.
The print aspect of the campaign interprets game faces often used at an American Football game.
The micro site would include a game schedule, Superfan profiles, the Game Face Guidebook, and a Gameface creator. The Game Face creator allows users to customize their own game face selfie for them to upload for the chance to win tickets a game in London.
The digital banner would activate a full screen takeover with a Superfan holding a frame challenging the user to snap a quick picture of their best game face.
Once the picture is taken the banner would prompt the user to customize their photo, redirecting them to the Game Face micro site.
The banner would also prompt the users to upload to their social media sites for the chance to win tickets to the London NFL games.
For this project we were asked to redesign Ford.com to create a more favorable user experience. We incorporated a lifecycle component to the navigation that helps the user immediately identify where they need to go on the site to take care of their needs. We created a short interactive questionnaire, "What Fits You?", that helps the user narrow their vehicle search by providing vehicle recommendations based on their lifestyle.
Art Direction - Benjamin Howard
Copywriting- Allie Cin
Meet Ted, A 25 year old guy who uses the new redesigned Ford.com to help him find the perfect car for him!
For Etch-A-Sketch’s 54th birthday, we put together a social media campaign that would help engage followers and challenge them to create and post an Etch-A-Sketch creation of their own that would commemorate one of the 54 years that Etch-A-Sketch has been around. To inspire involvement we created social media ads that had a call to action: “Help Us Celebrate 54 years of creativity.”
Art Direction- Lorenzo Schiratti, Benjamin Howard
Copywriting- Rae Haskel, Tom O' Conner, Angela Pagura
Nano Block wants followers to continue to keep talking about nano block as a small sized toy that has a lot of fun. In order to do this we created social media posts for holidays and other notable events. These social media ads are meant to show the scale of the toy in comparison to another common object as well as provide some cheeky humor demonstrating that nano block is a small toy with a big attitude!
Art Direction- Benjamin Howard
Copywriting- Rae Haskel
For International Ice Cream Month we created some fun print posters and social media posts to promote the new C-MAX and it's MPG efficiency and new color options. The campaign would also feature a social media challenge to our followers to visit as many different ice cream shops as they can and post pictures to our page.
Art Direction- Sanja Dardagan, Benjamin Howard
Copywriting- Angela Pagura
The Perfect Gentlemen
The Perfect Gentleman is a lifestyle brand that was created to help young men learn etiquette and the importance of being a gentleman. To promote the brand, print posters were created that featured tips for being a gentleman. An app was also created that has helpful information about suit tailoring, grooming, etc. The app also featured the "Gentlemen Code", a guid to being a being a gentleman, which could be shared via social media.
Art Direction + Copywriting - Benjamin Howard
For the new Galaxy Gear smart watch we created a campaign with a simple message of not needing all of your old technology because the new smart watch does it all! We created an app for the campaign that provided more details about the features of the new smart watch and a mini game.
Art Direction- Benjamin Howard
Copywriting- Martavious Lenord
In a case study competition, MINI USA sought to engage the millennial demographic in order to help educate them about the features of the car and ultimately get them thinking about purchasing a MINI. We created a campaign that centered around a web show. The show, "A MINI Reality", was a spoof on reality shows that featured college students on a road trip around the country. As the cast continued on their trip they would run into many humorous obstacles that would showcase the car's features. Viewers could view the show on You Tube or the MINI USA website and App. Viewers can use the app to record and upload their reaction to the show ("backseat confessionals") as well as see what area the cast is in and meet up to experience a fun test drive where anything can happen.